Home » Advertising Media Workbook And Sourcebook by Larry D. Kelley
Advertising Media Workbook And Sourcebook Larry D. Kelley

Advertising Media Workbook And Sourcebook

Larry D. Kelley

Published February 1st 2008
ISBN : 9780765620347
Paperback
292 pages
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 About the Book 

This combination workbook and sourcebook allows students to test their mastery as they learn about media sources and calculations. The material includes actual advertising media information sources and updated media audience analyses and cost data.MoreThis combination workbook and sourcebook allows students to test their mastery as they learn about media sources and calculations. The material includes actual advertising media information sources and updated media audience analyses and cost data. The units begin with basic math and then proceed through increasingly complex situations and calculations, such as quintiles, broadcast and print media estimates and actual costs. The workbook can be used with other textbooks or as a stand-alone guidebook. Annotation ©2004 Book News, Inc., Portland, OR