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Marketing Basics: Extra Participants Guide David Hussey

Marketing Basics: Extra Participants Guide

David Hussey

Published November 1st 1994
ISBN : 9780749412944
Loose-Leaf
60 pages
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 About the Book 

Containing the material for a complete, one-day training session, this workshop provides non-marketing staff with a sound grasp of the basic principles of marketing. Exercises are designed to give participants a chance to practice and understand theMoreContaining the material for a complete, one-day training session, this workshop provides non-marketing staff with a sound grasp of the basic principles of marketing. Exercises are designed to give participants a chance to practice and understand the key balance of the marketing mix.